Online PR – is it really about getting back to basics?
Retweets and fans, user generated content, citizen journalists – either music to your ears or a cacophony that makes no sense. But, it can and must make sense. The impact of social networking on the...
View ArticlePR doesn’t stand for Press Release
An article in a UK newspaper last year claimed more public relations professionals (aka PRs) and fewer journalists threatens democracy. As much as I’d love to wield that amount of power, I don’t think...
View ArticleGoing solo
Exactly four weeks ago today I left my role as the Strategic PR Advisor at Linc Integrated. It was something I had thought about for a while. Not because I didn’t like the job or the team, indeed I...
View ArticleSo, you’re in business now
I received my Australian Business Number (ABN) in the post yesterday. It was one of those moments that made me realise that I was no longer an employee. Me? The boss? Well I never. But here we are,...
View ArticleYour tactics are keeping me awake
At 5.30am this morning I was thinking about an email I received the other day. It contained a PR action plan that went something like this: - Write media release - Develop profile...
View ArticleSaying no to being a pitch bitch
In marketing the common approach to appointing a new PR, advertising or digital agency is to host a pitch, inviting agencies to showcase their talent, ideas and synergy with the organisation. An...
View ArticleHave agencies forgotten the basics of customer service?
It’s been 175 days since I last worked full-time for a communications agency. Not a lot of time in the scheme of things – a mere 1% of my life to date – but enough time to give me a sense of...
View ArticleRecipe to Riches serves up vital PR & Marketing lesson
Last night’s Recipe to Riches on Channel 10 provided an important reminder to any business, PR, or marketing team when it comes to developing a brand and communications plan. The importance of defining...
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