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Online PR – is it really about getting back to basics?

Retweets and fans, user generated content, citizen journalists – either music to your ears or a cacophony that makes no sense. But, it can and must make sense.  The impact of social networking on the...

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PR doesn’t stand for Press Release

An article in a UK newspaper last year claimed more public relations professionals (aka PRs) and fewer journalists threatens democracy. As much as I’d love to wield that amount of power, I don’t think...

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Going solo

Exactly four weeks ago today I left my role as the Strategic PR Advisor at Linc Integrated. It was something I had thought about for a while. Not because I didn’t like the job or the team, indeed I...

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So, you’re in business now

I received my Australian Business Number (ABN) in the post yesterday.  It was one of those moments that made me realise that I was no longer an employee. Me? The boss? Well I never. But here we are,...

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Your tactics are keeping me awake

At 5.30am this morning I was thinking about an email I received the other day. It contained a PR action plan that went something like this: -          Write media release -          Develop profile...

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Saying no to being a pitch bitch

In marketing the common approach to appointing a new PR, advertising or digital agency is to host a pitch, inviting agencies to showcase their talent, ideas and synergy with the organisation. An...

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Have agencies forgotten the basics of customer service?

It’s been 175 days since I last worked full-time for a communications agency.   Not a lot of time in the scheme of things – a mere 1% of my life to date – but enough time to give me a sense of...

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Recipe to Riches serves up vital PR & Marketing lesson

Last night’s Recipe to Riches on Channel 10 provided an important reminder to any business, PR, or marketing team when it comes to developing a brand and communications plan. The importance of defining...

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